How to Maximize the Value of Online Advertising

Set the Right Budget for You

• Establish your capacity for volume
• How many consumers can you follow-up on and how quickly

Online Marketing Management

• Determine whether to use in-house resources or
• Hire an Interactive Agency

Consider the Source

• Identify a quality online site and consider how they are attracting consumers; What industry are they in?

Establish a Standard Follow-up Process

• Response time is critical. Consumers expect a response within 24 hours.
  -Feedback from Easytolet.in partners shows a 36% conversion rate when following- up within 2 hours.
• Create an automated email response with introductory info. on your company.
• 3-5 contact attempts in the first 48 hours are necessary.

Establish Ability to Track Your Advertising Spend

• Track clicks on a banner
• Match leads to conversions
• Trackable toll-free telephone numbers

Measure Your ROI and Adjust Accordingly

• Document/track the source and outcome of each consumer
• Measure the total number of leads converted vs. total monthly marketing spend by medium

Deliver Quality Service

• Deliver on what you promised and get referrals and/or testimonials.